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Social media is a powerful tool for book promotion, allowing authors to reach a global audience with minimal cost. Platforms like Twitter, Instagram, and Facebook offer opportunities to connect with readers, share updates, and build a community around your work. However, it’s essential to use these platforms strategically to maximize their potential. This involves creating engaging content, interacting with followers, and timing your posts for maximum impact. Matador Publishers offers social media management services tailored to authors, helping you craft a social media strategy that boosts your book’s visibility and engagement.