Trade promotions management is the process of planning and reviewing the designing, funding, and execution of the trade promotions.
Advantages of trade promotions
A successful trade promotion management consulting campaign can lead to increased ROIs for the CPGs. Moreover, it helps forger stronger and longer trade ties between the CPGs and its distribution and retail partners. Meanwhile, trade promotions have also been observed to produce higher volumes of sales for seasonal products, while an increase in customer loyalty also results from the attractive deals that the customers get as part of these campaigns.
